Remixed Media

Topic：Hairspray for woman

Brand：L’OREAL

Target Audience：18-45 years old lady

Public
Public
For Public image, I make official adverting for whole place. It push out the usefulness of the product.

This image can use by any place for example like outdoor advertising.In Public image, I use closer view to the window in rain day.

In this image, I don’t directlyuse female image to show the product for woman. I pick a way to show women romanticism, because we mostly see women write down sentence, or drawing on the window in rain day.



Social
For Social image, I decide make the adverting for some special place like wedding company. Because my product for woman, I think wedding is good place to promote my product and to show the social relationship.

In this image, I use Indirect Gaze and Horizontal Angles to show the space between the viewer and participant.Indirect Gaze can make the viewer to pay more attraction to environment.

Horizontal Angle show the equal relationship between viewer and participant.Because Social image more like the official poster so I make a advertising slogan to give prominence to my product.My advertising slogan is “Give you a prefect wedding!”

Intimate
The image for Intimate, I decide for Internet website, so I make it to simple flash image.I choose using Direct Gaze to show the relationship between the viewer and the participant.

The Flash animation is showing the changing after using L’OREAL hairspray, form serious black and white color to colorful fashion.It is intuitive effect of the performanceof the product. Even without word, theviewer can easily understand.

Event Review

Official Information
Dreams Come True: The Art of Disney's Classic Fairy Tales

Event: 18 Nov 2010 - 26 Apr 2011
Exhibition opens daily 10am – 6pm

Price: Full $16
Concession $12
ACMI Members $11
Family (2 adults, 3 children) $50
Children (aged 4 -15 years) $9
Unlimited entry and group tickets are also available
Venue: Australian Centre for the Moving Image
Address: Federation Sq Melbourne VIC 3000
Phone: 03 8663 2200
Web: http://www.acmi.net.au/dreamscometrue

Fall under the spell of Disney’s classic animation at this unique exhibition hosted by the Australian Centre for the Moving Image.

Drawn from the archives of the Walt Disney Animation Research Library, Dreams Come True: The Art of Disney's Classic Fairy Tales is a rare opportunity to see original concept art, story sketches, drawings, maquettes and final frame cells from some of the Walt Disney Studios' most celebrated films. An Australian exclusive, the exhibition features over 600 artworks from Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Princess and the Frog, and Disney's latest animated feature Tangled. Walt Disney began adapting fairy tales for animation in the 1920s, inspired by the traditional tales of the Brothers Grimm, Charles Perrault, and Hans Christian Andersen. The exhibition explores developments in story and animation techniques and showcases the work of influential Disney such as Mary Blair, Kay Nielsen, Eyvind Earle and Glen Keane.

Dreams Come True takes you on a stunning visual journey behind the scenes of these timeless Disney fairy tale classics. The exhibition is accompanied by film programs, talks, live events, family and school holiday activities.

Tickets are available online for advance bookings and further information is available from the ACMI website.

Introduction
During the Christmas holidays, I was lucky enough to visit in Melbourne at the "Dreams Come True: The Art of Disney's Classic Fairy Tales " exhibition. I long ago fascinated by the Disney animated film, so that now chooses to study the professional and the future direction of work are closely associated with them. I will be the exhibition by 8 different movies into 8 parts, each of Disney films are showing so many years in the development of technical and artistic progress. I first was introduced to the general event.

Drawn from the rich archive of the Walt Disney Animation Research Library, Dreams Come True explores Disney’s 80 year history of adapting traditional European fairy tales into timeless animated films.

The exhibition presents Australian audiences with a rare opportunity to see original concept art, story sketches, animation drawings, maquettes and final frame cels from some of Disney’s most celebrated films, from the world’s first cel-animated feature to contemporary classics.

Featuring artworks from Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, The Princess and the Frog and Disney’s latest animated feature, Tangled, the exhibition shows how some of Disney’s most popular characters and unforgettable stories were brought to life.

Inspired by the traditional tales of the Brothers Grimm, Charles Perrault and Hans Christian Andersen, Walt Disney began adapting fairy tales for his animated shorts in the 1920s. With the release of Snow White and the Seven Dwarfs in 1973 – the first cel-animated feature film – Disney made his mark as one of the most innovative and visionary filmmakers of his time.

Showcasing the work of the many talented artists who have designed and animated these groundbreaking films, the exhibition illustrates how developments in story and animation techniques have brought us some of cinema’s most memorable characters and magical worlds.

The exhibition is presented in eight sections that chart the development of these groundbreaking films:
Folk tales, myths, fables, nursery rhymes and fairy tales have been passed down through the ages, and inspired Disney’s early Silly Symphonies. With storyboards, sketches, and cels from animated shorts including Three Little Pigs, The Pied Piper and The Ugly Duckling, this section explores the artists’ techniques for creating realistic animation.

In the beginning of the exhibition, I understand some basic information about Disney, its history and some of the early traditional animation production process. These are the Disney animation studio, laying a solid basis.

Snow White and the Seven Dwarfs (1937)
Official rating: Early European story book illustrations were the artists’ inspiration for Snow White and the Seven Dwarfs. The development of characters with believable emotions and motivations made this film – the first feature – length cel- animated film – a huge success both artistically and at the box office.

I personally think that Snow White and the Seven Dwarfs uses the most traditional method of making artificial hand, in 1937, when no production is now used in a powerful computer-animation. Background and role of artists will be divided into two parts to produce. Due to technical limitations, in the same scene, the background is the role of the movement cannot follow along with change. The character animation is divided into an action by several different stages, each stage depicted in the key action, completing a role in the animation, the characters and background scenes and then the picture together.

The film is the world's first color sound cartoon. It not only marks Disney's highest peak in the business, and in the history of cinema occupies an important position. Perfect story, scenery, sound, directing, animation, music and color into the audience an immersive adventure to go to Snow White. "Snow White" marks the birth of an independent animation from the development of large-scale video work, using multi-layered animation camera screen is bright given the perspective relationship between the landscape and the idea of deep level. Originality of artistic conception and design looks similar to the seven dwarfs are different, thus the addition of seven new animated history of the art image.

Awards:
1) 1938 Venice International Film Festival awarded "Best Art Prize", and get special 11th Academy Awards in the world length animated films.
2) 1998 by the American Film Institute named the United States this century, one of one hundred classic cards.
3) The world's first film soundtrack for the movie soundtrack (the music type of issue)
4) The world's first camera shot using the multi-level animation.
5) Have a grand premiere of the world's first animated film.

Cinderella (1950)
Official rating: Mary Blair’s strong artistic vision helped to create the visual style for Cinderella. The artists created Cinderella’s animal friends to enhance and add humour to the story. The magic of Cinderella’s dress transformation, drawn by Marc Davis, was Walt Disney’s favorite sequence from any Disney animated film.

In my opinion, Cinderella concern is the bold anthropomorphic animals set an important role, a feature in the future after the Disney animation proved on the road, and after a lot of animations on the play had a profound effect, not a single role Limited to characters, such as the 2008 release of animated "Bolt".
Another focus of concern, Cinderella still continues adaptation based on the legend is real storyline. Disney in the production of a large amount of material collected from around the country and the legends of illustrations inspired clothing of the characters had heart and soul of the position, so that has made significant achievements, and after the launch of the "beauty and Beast. "

Sleeping Beauty (1959)

Official rating: Eyvind Earle, the color stylist for Sleeping Beauty, was inspired by Persian, Arabic, Medieval and Japanese art to create intricately detailed paintings that are some of the most beautiful backgrounds in any Disney film. Made in Technirama 70mm format, Sleeping Beauty’s lush visual style and rich colors were groundbreaking and took the art of animation to an entirely new level.

What impressed me most was when the production of Sleeping Beauty, the scene of production style, Disney will be the scene by the proximity of the focal length is divided into three different levels, when the painting were made in the last stack to complete by the last scene, the 3 level is relatively independent, so it can be different levels of minor changes, to create the same scene, but with subtle changes in the background image, background image will come through the subtle performance of scenes with moving characters and produce movement.

At the exhibition, focusing on the witch transform into a dragon key animation stage, through the original painting can be seen in Sleeping Beauty, Disney pay more attention to the role of shape, and more in detail the performance of the role of the character.

The Little Mermaid (1989)
Official rating: Early concept artworks by Kay Nielsen from the 1950’s inspired the Disney artists in the creation of a vibrant and entertaining underwater world for the 1989 adaptation of The Little Mermaid. Made as a musical and winning two Academy Awards, this was the last Disney animated film to be created using hand-painted cels.

The Little Mermaid this cartoon, we can see, Disney is always method in the production of continuous innovation, constantly looking for more simple and effective way. From the exhibition I have seen the biggest change is that in this cartoon, Disney produced the first time the role of the statue, in my view, this shows that the Disney character animation in major reforms on the . Has proved, I guess on a small part of, this is the last of a pure hand-drawn animated films produced, days after, the computer began to place of production.

Beauty and the Beast (1991)
Official rating: The artists creating Beauty and the Beast studied the landscape, art and architecture of the Loire Valley in France to create the film’s unique visual style. The stained glass window designs, beautiful concept artworks and storyboard drawings in this section show the development of the characters and environments that made this a multi-award winning film.

Beauty and the Beast is the second Academy Award nomination for best film, film in the history of the award to the only animated film nominated. The film was directed by Gary Trousdale and Kirk Wise, Beauty and the Beast's animators draw the picture of the medieval French town, and by the aid of computer animation to create a three-dimensional dance floor. Is that Disney animation on a historic development, its production methods to traditional hand-drawn and computer together the production, marking the direction of future production of more output.

The Princess and the Frog (2009)
Official rating: With a narrative based loosely on the original Brothers Grimm version, The Princess and the Frog has a rich cast of endearing, quirky and sometimes menacing characters. Artists used both hand-drawn and digital techniques, drawing inspiration from the many cultures represented in New Orleans to create the sumptuous environments in which the story takes place.

At The Princess and the Frog, it is easy to see clearly into the exotic cultural elements to add, in the character set, the first time the exotic roles as the main line. , And its main purpose is the background story is richer and the shaping of character roles.

In the production of Beauty and the Beast, I believe that this work is separated by Disney for 18 years after production and computer technology combined with hand-painted running the final test phase, this is all after 1 year from the 3D animated film "Tangled" who has been Confirmed.

Tangled (2010)
Official rating: In creating Tangled, the latest Disney animated fairy tale based on the story of Rapunzel, the artists looked to Renaissance and Rococo art, as well as classic Disney films, for the designs of the castle, town and tower. The film has few straight lines and an organic style. Rapunzel herself gave designer Glen Keane and the animators plenty of challenges in creating and animating 27 meters of realistic hair.

Tangled in my opinion the biggest thing is the 3D technology by making the hair movement, in an exhibition, video presentation to our simple trajectory hair, and show in detail how the persona is the performance of different 3D software Facial movements. This is after my 3D learning, enlightenment has been very good, although I have not been making hair, but I understand one of the basic physical principles.

This cartoon is also the exhibition, the only one I have not read, and I look forward to its considerable.

Appendix

Since the whole show banned filming the movie so the above picture comes from the Internet-related.

NEW EVENT : Dreams Come True: The Art of Disney's Classic Fairy Tales
Event 18 Nov 2010 - 26 Apr 2011

Venue : Australian Centre for the Moving Image

Address : Federation Sq Melbourne VIC 3000

Phone : 03 8663 2200

Web : http://www.acmi.net.au/dreamscometrue

Fall under the spell of Disney’s classic animation at this unique exhibition hosted by the Australian Centre for the Moving Image.

Drawn from the archives of the Walt Disney Animation Research Library, Dreams Come True: The Art of Disney's Classic Fairy Tales is a rare opportunity to see original concept art, story sketches, drawings, maquettes and final frame cells from some of the Walt Disney Studios' most celebrated films. An Australian exclusive, the exhibition features over 600 artworks from Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Princess and the Frog, and Disney's latest animated feature Tangled. Walt Disney began adapting fairy tales for animation in the 1920s, inspired by the traditional tales of the Brothers Grimm, Charles Perrault, and Hans Christian Andersen. The exhibition explores developments in story and animation techniques and showcases the work of influential Disney such as Mary Blair, Kay Nielsen, Eyvind Earle and Glen Keane.

Dreams Come True takes you on a stunning visual journey behind the scenes of these timeless Disney fairy tale classics. The exhibition is accompanied by film programs, talks, live events, family and school holiday activities.

Tickets are available online for advance bookings and further information is available from the ACMI website.

Assessment 3 : Remixed Media

Presentation Topic : Hair Spray for women

3X image : Intimate
Social
Public

POP ART(1958-1975)

My Opinion:
Pop Art, in my opinion, is a more popular art form, then, through the mediocre life of exaggeration and irony to express the central idea of the abstract.

Characterized in its eclectic mix of color and comic style, but different from the Dada art of abstraction, Pop art is a re-creation of reality-based art, the rendering techniques by copying and repeatedly stressed that the artist want to express The central idea.

About POP Art From Internet:

Pop Art was a visual art movement that emerged in the 1950s in Britain and the United States. The origin of the term Pop Art is unknown but is often credited to British art critic Lawrence Alloway in an essay titled "The Arts and the Mass Media", although he uses the words "popular mass culture" instead of "pop art". Alloway was one of the leading critics to defend Pop Art as a legitimate art form.

It was one of the biggest art movements of the twentieth century and is characterized by themes and techniques drawn from popular mass culture, such as television, movies, advertising and comic books. Pop art is widely interpreted as either a reversal or reaction to Abstract Expressionism or an expansion upon it.

Pop Art aimed to employ images of popular culture as opposed to elitist culture in art, often emphasizing kitsch and thus targeted a broad audience. It was easy to understand, easy to recognize because it was iconic and accessible to the mass public. Pop art is sometimes considered to be very academic and unconventional, but it was always easy to interpret.

Pop Art and Minimalism (which is difficult to interpret in comparison) are considered to be the last modern art movements and are on the cusp of postmodern art.

The movement was marked by clear lines, sharp paintwork and clear representations of symbols, objects and people commonly found in popular culture. It allowed for large scale artworks like Abstract Expressionism, but drew upon more DADAist elements. DADAism explored some of the same topics, but pop art replaced the destructive, satirical, and anarchic elements of the Dada movement with a reverence for mass culture and consumerism.

Important Pop Artists :

David Hockney
Jasper Johns
Roy Lichtenstein
Claes Oldenburg
Robert Rauschenberg
Andy Warhol
Tom Wesselmann

My POP Art:

I think the greatest feature of POP Art is his bold use of color, color, exaggerated, irrational, is one of its representative features, so the production process, I mainly used the different colors, and change the basic picture shape, to make them more inclined to comics.

Dadaism

"A Dadaist is someone who loves live in all its unencompassable forms and who knows and says: Life is not just here, but da, da (there,there)!"____________Johannes Baader

My Opinion
Dadaism not so much an art form, as it is a cultural movement, he will not be limited to painting in the form of arts, literature, poetry, drama and art theory, and through the works of traditional art to express anti-war and political against the thought.

Dadaism pay more attention to the art of thinking, the idea of a work of art is more important than the visual effects, and works of art by some of the changes and re-writing to express their ideas.

My Dadaism

The painting from the direction of view, is not considered dada art reflects, as it only represents the reorganization of the arts, but the whole picture is still harmony, not conflict of meaning.

Here is my remake dada art, some of the impossible to appear in reality, expressed in art, more in line with the theme of art dada.

About Dadaism Form WIKI
Dadaism(1916-1924) Dadaism or Dada is a post-World War I cultural movement in visual art as well as literature (mainly poetry), theater and graphic design. The movement was, among other things, a protest against the barbarism of the War and what Dadaists believed was an oppressive intellectual rigidity in both art and everyday society; its works were characterized by a deliberate irrationality and the rejection of the prevailing standards of art. It influenced later movements including Surrealism.

According to its proponents, Dada was not art; it was anti-art. For everything that art stood for, Dada was to represent the opposite. Where art was concerned with aesthetics, Dada ignored them. If art is to have at least an implicit or latent message, Dada strives to have no meaning--interpretation of Dada is dependent entirely on the viewer. If art is to appeal to sensibilities, Dada offends. Perhaps it is then ironic that Dada is an influential movement in Modern art. Dada became a commentary on art and the world, thus becoming art itself.

The artists of the Dada movement had become disillusioned by art, art history and history in general. Many of them were veterans of World War I and had grown cynical of humanity after seeing what men were capable of doing to each other on the battlefields of Europe. Thus they became attracted to a nihilistic view of the world (they thought that nothing mankind had achieved was worthwhile, not even art), and created art in which chance and randomness formed the basis of creation. The basis of Dada is nonsense. With the order of the world destroyed by World War I, Dada was a way to express the confusion that was felt by many people as their world was turned upside down.

Main Representatives
* Hans Arp
* Marcel Duchamp
* Francis Picabia
* Hugo Ball
* Max Ernst
* Raoul Hausmann
* Man Ray
* John Heartfield
* Marcel Janco
* Kurt Schwitters
* Sophie Taeuber-Arp

Cubism

My Opinion
In my opinion, Cubism is broken down into different graphic object, then reassembled manifestations.

Creative artists to break the conventional way, the more the subjective feelings to a viewer. From the works of colors, graphics portfolio, viewer feel more emotion in the creative process of artists. More modern works, it is mixed use of different painting techniques and performance practices, not only stay in a more uniform color of the traditional painting.

Here is a good example of this piece, the artist did not use the traditional approach to the performance of painting, but the use of life through subtle modifications of material to show another sense.

About Cubism Form WIKI
Cubism was a 20th century avant-garde art movement, pioneered by Pablo Picasso and Georges Braque, that revolutionized European painting and sculpture, and inspired related movements in music and literature. The first branch of cubism, known as Analytic Cubism, was both radical and influential as a short but highly significant art movement between 1907 and 1911 in France. In its second phase, Synthetic Cubism, the movement spread and remained vital until around 1919, when the Surrealist movement gained popularity.

In cubist artworks, objects are broken up, analyzed, and re-assembled in an abstracted form—instead of depicting objects from one viewpoint, the artist depicts the subject from a multitude of viewpoints to represent the subject in a greater context. Often the surfaces intersect at seemingly random angles, removing a coherent sense of depth. The background and object planes interpenetrate one another to create the shallow ambiguous space, one of cubism's distinct characteristics.

My Cubism For Myself